Client
Paperwork
The Goal
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Create social media strategy to increase brand awareness
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Manage social media account and build connections with similar brands
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Diversify marketing strategy through D2C inititatives
Social Media
Strategy
Social Media Page
Results
In Three Months
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8.7% Increase in Followers
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635% More accounts reached
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Overall increase of engagement in views, watch time, and interractions
Marketing - D2C
Influencer collaboration
Collaboration with local creative of 118k followers
Lead Magnet &
E-mail Newsletter
Website lead magnet that led users to be added to e-mail newsletter, keeping audience informed and engaged with the business
Engaging with Community: Coffee Shop
Formed relationships with local cafes and stocked products
Results
In Three Months
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37% Increase in sales
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Stocked cards in 3 Coffee Shops and the Museum of Design Atlanta
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Connections established with 4 local companies