Home | Creative Director

Welcome to my playground.

I'M TANVI, AND I'M A

UX DESIGNER

PRODUCT RESEARCHER

SOCIAL MEDIA STRATEGIST

GRAPHIC DESIGNER

01 What I do

Hi there, I'm Tanvi! A freelance professional. To me, design is a giant puzzle with various pieces. I aim to put those pieces together through multimedia and give people a simple and intuitive product.

I’m passionate about understanding user needs and creating designs that are both visually engaging and strategically impactful. I believe mindful design has the power to solve business challenges and drive long-term growth.

UX Design

Thinkstruct

I design end-to-end solutions using design thinking to create intuitive, accessible, and user-friendly products. My goal is to bridge creativity with functionality to enhance digital interactions.

Graphic Design

Aspen Technology

I help businesses build cohesive, branded, and professional design materials, from marketing documents to full-fledged brand guidelines that ensure consistency and credibility.

Social Media + Marketing

Paperwork

I develop and execute social media strategies, manage content calendars, and foster brand engagement. Additionally, I support small businesses by implementing marketing initiatives that drive sales and audience growth.

Local Creative

Instagram

In my free time, I create city-focused content, capturing the essence of different places through visual storytelling. I’m passionate about uncovering the best spots and experiences, helping others discover where to go next.

02 How I work

Understand & Empathize

Research&
Analyze

Explore & Ideate

Identify key problems and areas of focus by putting myself in the user’s shoes and analyzing pain points.

Study successful strategies, gather insights from competitor analysis, user feedback, and data collection to inform design decisions.

Through design exploration, generate potential solutions that enhance the user journey and optimize usability.

Prototype &
Test

Develop iterative prototypes, conduct user testing, and refine designs based on real feedback.

Hand Off to the Team

Collaborate with developers, product managers, and stakeholders to seamlessly transition designs into implementation.

Monitor & Iterate

Post-launch, track performance, gather feedback, and make data-driven refinements for continued improvement.

03 My Philosiphy

Curiosity

I approach design with a question-first mindset, always exploring the why before the how. Research, observation, and iteration drive my process, ensuring that every design decision is purposeful and backed by insight.

Simplicty

Great design is about refining until only what matters remains. I strive to create experiences that feel effortless and focus on clarity and functionality.

Empathy

Design is ultimately about people. I believe in crafting experiences that truly resonate, engage, and solve real problems. By stepping into the user's perspective, I aim to design with intention.